Privacy Policy

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Thank you for choosing to be a part of our community at Tyde Group Limited (“Company”, “we”, “us” or “our” in this privacy policy). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at

Tyde Group Limited is a company registered in England and Wales. Our company registration number is 12658702 and our registered office is at Unit 4 St John's House, Haslett Avenue West, Crawley, West Sussex, United Kingdom RH10 1HS.

When you visit our website (the “Website”), and more generally, use any of our services (the “Services”, which include the Website), we appreciate that you are trusting us with your personal information. We take your privacy very seriously.

This privacy notice applies to all information collected through our Services (which, as described above, includes our Website), as well as, any related services, sales, marketing or events.

For the purposes of data protection laws in the UK, the data controller is Tyde Group Limited. We are registered as a data controller with the Information Commissioner’s Office under number ZB108685.

Please read this privacy notice carefully as it will help you understand what we do with the information that we collect.


What information do we collect?

Personal information you disclose to us

We collect personal information that you voluntarily provide to us when you register on the Website, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Website (such as by posting messages in our online forums or entering competitions, contests or giveaways) or otherwise when you contact us.

The personal information that we collect depends on the context of your interactions with us and the Website, the choices you make and the products and features you use. The personal information we collect may include the following:

Personal Information Provided by You

We collect phone numbers; names; email addresses; mailing addresses; usernames; passwords; contact preferences; billing addresses; debit/credit card numbers; date of birth; gender; contact or authentication data; and other similar information.

Payment Data

We may collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. All payment data is stored by Stripe and Klarna. You may find their privacy notice link(s) here: and

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

We automatically collect certain information when you visit, use or navigate the Website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Website and other technical information. This information is primarily needed to maintain the security and operation of our Website, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:

Log and Usage Data. Log and usage data is service-related, diagnostic, usage and performance information our servers automatically collect when you access or use our Website and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings and information about your activity in the Website (such as the date/time stamps associated with your usage, pages and files viewed, searches and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called 'crash dumps') and hardware settings).

Device Data. We collect device data such as information about your computer, phone, tablet or other device you use to access the Website. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model Internet service provider and/or mobile carrier, operating system and system configuration information.

Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Website. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. Note however, if you choose to opt out, you may not be able to use certain aspects of the Services.


How do we use your information?

We use personal information collected via our Website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.

We use the information we collect or receive:

To enter into and perform contracts with you: Where you ask us to provide services to you, we will process your personal data to provide these services to you. We need certain personal information about you to perform the services for you. If you do not wish to provide us with your personal data in this way, you will be unable to use our services.

To improve how we provide our services: We record calls to analyse and improve how we provide our services over the phone. The call recordings are retained in accordance with our period of storage. We partner with third parties (under contract) to provide these services.

To make our website better: We will also process your personal data in order to provide you with a more tailored experience when you visit our website. For example, we may use your personal data to tailor our website, make sure it is displayed in the most effective way for the device you are using. We also use various third-party cookies to help us improve our website (more details are set out in the sections below) but we will not share your personal data with the third-party analytics and search engine providers that assist us in the improvement and optimisation of our website.

We will also process your personal data for the purposes of making our website more secure, and to administer our website and for internal operations, including troubleshooting, data analysis, testing, research and statistical and survey purposes.

The legal basis on which we process your personal data in these circumstances is our legitimate interest to provide you with the best possible website we can, and to ensure that our website is kept secure.

For user research: We have a legitimate interest to contact you in relation to your experience of using our products and services. We will use any feedback provided to tailor and improve our services. We may also conduct research to develop new products and services where input from users' experience would inform our approach.

For marketing purposes: We may contact you if you’ve signed up to our newsletter or registered an interest in one of our services.

Our communications always include a link so you can unsubscribe. You can also let us know if you would prefer not to be contacted by emailing and clearly stating that you wish to be removed from our mailing list.

To create anonymised data sets: Anonymised data is information which cannot be used to identify a living person. It is useful for statistical analysis and identifying general trends. We will convert your personal data into an anonymised format so it can be used for press publication (for instance to show the age range of our customers, or geographical areas where we provide a high volume of service). Anonymised data is not personal data.

If our business is sold: We will transfer your personal data to a third party: in the event that we buy or sell any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets (at all times in accordance with all applicable data protection laws); or if Tyde Group Limited or substantially all of its assets are acquired by a third party, in which case personal data held by Tyde about its customers will be one of the assets transferred to the purchaser.

In each case, the legal basis on which we process your personal data in these circumstances is our legitimate interest to ensure our business can be continued by a purchaser. If you object to our use of your personal data in this way, the relevant seller or buyer of our business may not be able to provide services to you.


Why will we use your data?

The lawful bases for processing personal data are set out in Article 6 of the GDPR. We may process your personal data on more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out below. At least one of these must apply whenever we process personal data:

Consent: you have given clear consent for us to process your personal data for a specific purpose such as marketing communications;

Contract: the processing is necessary for a contract we have with you (for example, to process and deliver our services to you and to manage our relationship with you), or because you have asked us to take specific steps before entering into a contract;

Legal obligation: the processing is necessary for us to comply with a legal or regulatory obligation (not including contractual obligations);

Vital interests: the processing is necessary to protect someone’s life; and

Legitimate interests: the processing is necessary for our legitimate interests (for example to administer and maintain our website) or the legitimate interests of a third party unless there is a good reason to protect your personal data which overrides those legitimate interests. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

We rely on the following legitimate interests when processing your personal data:

  1. To manage our business and comply with our obligations to our customers, staff and suppliers;
  2. To protect our proprietary and commercially sensitive information;
  3. To administer and maintain our website.

Generally, we do not rely on consent as a legal basis for processing your personal data other than as described below. However, where we do ask for your consent we will do so in order to comply with the principle that any processing must be lawful, fair and transparent.


Where we store personal data

All information you provide to us is stored on secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Website, you are responsible for keeping this password confidential. You must not share your password with anyone. 

Period of storage

Where you register on our Website and enter personal data but do not complete the process and create your will, we will retain your data for a period of 6 years after to ensure that we are able to assist you should you have any questions or feedback in relation to our services.

Due to the nature of the services and pursuant to Article 17(3) GDPR, if you complete a will using our service we will securely store your data indefinitely. This is in order to protect against legal claims, as well as to provide supporting information if your will is ever contested.

Where we have processed your personal data to provide you with marketing communications with your consent, we may contact you at least every 12 months to ensure you are happy to continue receiving such communications. If you tell us that you no longer wish to receive such communications, your personal data will be removed from our list.


Your rights under data protection laws

In terms of the Data Protection Legislation, you have the following rights:

Right to be informed
We have an obligation to provide you with information on the way your personal data will be stored and used, as detailed in this Notice.

Right of access
You have a right to access the personal data stored on our database. On request, we will provide you with copies of all the information we hold which is relevant to you. This will allow you to assess the accuracy of the information we hold and verify that the information is being used as originally intended and in compliance with the law.

Right of rectification
Should you discover that some of the personal data we hold is inaccurate, you have a right to have that rectified and any inaccuracies will be amended accordingly. We may also contact any relevant third parties and make them aware of any changes and request that they update their records.

Right of erasure
If you feel that there is no longer a need for the us to retain your personal data, you can request that the information be permanently erased from our records.

Right to restrict processing
There are some instances where erasing personal data will not be desirable or even possible. In this event you may request that we no longer process the information and simply retain for reference purposes only.

Right to data portability
Should you exercise your right of access, we will endeavour to provide any information in a format which is easy to move, copy or format from one IT environment to another. This is to make it easier for you to re-use the information should you wish to do so. Please note that this provision only applies to personal data that is processed via automated systems.

Right to object
If your personal data is being processed for legitimate interests, direct marketing or for research purposes, you have the right to object. You must have a reason for objecting to the processing if it is carried out for legitimate interests or for research purposes. In the case of direct marketing, we will immediately stop all direct marketing communications if you inform us that you no longer wish to receive this information.

Right to not be subjected to automated decision making and profiling
You have the right to not be subjected to decisions based solely on automated processing that has a legal or similarly significant effect upon you, except where the automated decision:

1) is necessary for the entering into or performance of a contact between the us and you,
2) is authorised by law, or
3) you have given your explicit consent.

Right to withdraw consent
You have the right to withdraw consent to processing of your personal data at any time. If you wish to enforce any of the above rights, please contact the us at

If you have any concerns or queries relating to the use of your personal data, please let us know in the first instance by contacting and we would hope to resolve any issue informally.

However, if an issue cannot be resolved, you also have the right to lodge a complaint with the Information Commissioner's Office, the supervisory authority for data protection issues in England and Wales. For further information, please see

Exercising your rights
You can exercise such rights by contacting us at We may require confirmation of your identity before acting on a request.


Links on our website

Our website may, from time to time, contain links to and from the websites of our partner networks and affiliates. Our service connects you to different websites. If you follow a link to any of these websites or use our service, please note that you have left our website and these websites have their own privacy policies. We do not accept any responsibility or liability for these policies or websites. Please check these policies before you submit any personal data to these websites.


Changes to our privacy policy

Any changes we make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy. We will inform you of any significant changes to this policy.

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